The legendary Sergio George, the mastermind behind Latin music's biggest hits, announced his most ambitious project yet — featuring more than 15 international stars. The Festival de la Salsa ¡Ataca Sergio! Tour brought it to the Kaseya Center.
The "¡Ataca Sergio! All Stars" festival took place on Sunday, September 21, 2025 at the Kaseya Center in Miami, bringing together the biggest names in salsa and Latin music under the production of the legendary Sergio George. The lineup featured performances by Servando & Florentino, Carlos Vives, La India, Luis Enrique and more.
The campaign carried across out-of-home, social, press and on-site activation. Beyond the night itself, the photo and video archive is now part of each artist's content rotation — proof that when the visual identity is built right, the work doesn't end when the lights go down.
Alejandro Rojas — IAM Design
Sergio George
Servando & Florentino · Carlos Vives · La India · Luis Enrique & more
Kaseya Center, Miami · 21.09.2025